As global temperatures rises, extreme bushfire seasons (think Aussie Black Summer of 2019-20) will become 4x more likely to occur. This will lead to absolute devastation across the country, impacting our air quality, destroying our native flora, and killing both animals and people.
Launching a range of Pure Pops with bushfire-burnt popsicle sticks
They would be sold both in primary schools to educate children, and from pop-up trucks at popular Aussie tourism spots, where our air is polluted by these bushfires. This will create conversation amongst the Aussie public and change-makers in an effort for stronger political action on climate change.
Our popsicle sticks will be made from the burnt trees from Aussie bushfires. The sticks will be charred in colour and texture, with a link to landing page for Parched Pops. All proceeds from Parched Pops would go to bushfire relief efforts.