Winter Food

CLIENT: McDonald’s, 2024.
ROLE: Creative

We introduced Aussies to Macca’s new winter warmers; The Steakhouse Stack, the Quarter Pounder BBQ Bacon & Crispy Onions, and Mozzarella Sticks with Sweet Chilli sauce.

We had the opportunity to have a play with the way Macca’s do food. While using classic food porn shots, we tried to lean into the qualities that make these menu items great, whether that was the epic-ness of size or making an icon just a little more iconic.