Uniting
Seriously happy

CLIENT: Uniting, 2024.
ROLE: Creative

Enrolling a child in childcare is a competitive, stressful ordeal for parents. There’s waitlists, logistics and immense pressure to get it ‘right’ — especially for Long Day Care, which is usually longer hours, higher cost, and considered “lesser” than pre-school in terms of school readiness.

As parents navigate long day care options, we helped Uniting stand out from the category ‘sea of sameness’ through an emotion-driven, multi-channel campaign with a focus on driving leads (AKA tour bookings) by taking their children’s happiness seriously.